Kidadl is the home of family edutainment

As the fastest growing family platform globally, Kidadl is the modern solution to targeting families wherever they are.

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Our highly regarded editorial teams create all of our original content. We therefore do not allow guest posts, link insertions or CPA/CPC pricing.

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Mobile-First Millennial Parents

Audience

Kidadl’s audience are affluent digital-first millennials who are passionate about spending quality time educating and entertaining their children. And it's not just about mums; millennial dads are involved more than ever with their children.

These families take an active interest in their children's passions and offer a much less hierarchical role than previous generations, allowing for decisions to be made as a family. They have a high expectation of brands, expecting them to help make their lives easier and offer solutions to the questions they have. Kidadl has been created to fulfil these needs for parents, wherever they are based in the world.

Kidadl in Numbers

Monthly Page Views

Monthly Unique Users

Mobile Users

Mums

Dads

18-44 Year Olds

Newsletter Subscribers

Social Media Followers

Monthly Page Views Predicted Within 12 Months at Current Growth

Source: Google Analytics May 2022

We’re experts in creating content that families actively seek out

We can work with your brand to create authentic, original and engaging content that families will love and that fulfil your campaign objectives.

Display Advertising

We offer IAB standard and premium formats that can be bought directly or programmatically. We also offer pre roll opportunities on video content that has been tailored made for Kidadl.

Sponsorship Opportunities

Benefit from the engagement that parents already have with us by sponsoring content that our amazing editorial team create. We offer sponsorship of content, newsletters, videos, quizzes, podcasts, coloring pages, educational resources and events.

Partnerships/Branded Content

Our unique algorithm identifies the topics parents are actively searching for. Using these as a starting point, we will then create a bespoke partnership for you that not only answers parental needs, but also completely achieves your brand objectives. This can be via branded content articles or a tailor-made integrated editorial partnership.

Events

Engage directly with families in person with innovative live experiences. Showcase your brand and achieve buzz across social networks and word of mouth recommendations.

Newsletters/Social Media

Our audience can be reached via targeted and personalised newsletters, or to our growing community of social media followers across all of the key platforms. We offer sponsored posts on our newsletters as well as bespoke newsletters from brands. Additionally we can offer sponsored posts and video across social media.

Reviews

We offer brands the opportunity to have their product or service tested by real families. The reviews will then be featured on our content pages ensuring our audience of millennial parents can be influenced by the most powerful of reviews – those of their fellow parents.